Thread's Grand Opening: A New Chapter in Provo, Utah

Thread's Grand Opening: A New Chapter in Provo, Utah

Posted 2024 Oct
T Trevor Reese

We’re excited to announce the grand opening of Thread®'s new headquarters in downtown Provo, Utah. After two years of planning, our historic 1913 building, once a Ford dealership, has been transformed into a space for creativity, community, and innovation.

Our new HQ is more than just an office—it's designed to foster collaboration and connection. Highlights include a large event space, a Product War Room for brainstorming new designs, and open-concept offices that inspire creativity. This space embodies the passion and energy of the Thread® team and the Provo community.

Creativity, Community & Connection

Event Space: Gathering & Innovation

The new event space is dedicated to hosting creative workshops, product launches, and community events. We want it to become a hub for Provo’s creative minds, giving back and fostering collaboration.

Product War Room: Innovation Hub

Our Product War Room is where the magic happens. It's dedicated to displaying and innovating our products—like our slim wallets, lanyards, and bags—each designed to combine function and expression. Thread® was born from a need for better everyday carry items, replacing bulky, outdated wallets with sleek, bold designs. This room is where new ideas come to life.

Open-Concept Offices: Flexibility & Inspiration

Our open-concept office encourages collaboration, with flexible workspaces flooded by natural light. It’s the perfect environment for our team to connect and innovate.

Retail Space: Shop Thread® In-Person

Our retail location on Center Street lets you shop Thread® gear in person, from the Scout Utility Tote to the Sawyer Zipper Wallet. It’s more than a store—it’s a space to engage with our brand and discover new designs firsthand.

A Grand Opening Celebration

Our grand opening event on September 12th was a celebration of creativity and community. Attendees enjoyed live art from artists, Lucas Beaufort, Hannah Eddy, Terry Urbam, and Tyler Shelton as well as Jdawgs hot dogs, Rockwell Ice Cream, and live music. We featured a Customization Station, where guests personalized Thread® gear, and an open skate session hosted by Carry On Foundation, supporting mental health through action sports.

A Historic Building Reimagined

Originally built in 1913 as a Ford dealership, the building retains its historic charm while serving as a modern space for Thread®'s vision. Exposed brick walls meet sleek, modern furnishings to blend the old with the new.

Looking to the Future

The opening of our new headquarters marks an exciting chapter, but it’s just the beginning. We’re committed to pushing the boundaries of everyday carry gear. Explore our latest designs, like the Luna Beige Backpack, and discover why Thread® is redefining how you carry.

Thread® was born out of a need for expression and function. We began with wallets but have since expanded into bags, lanyards, and accessories that hold your daily essentials. Life comes with things to carry, but we believe that shouldn’t be boring. Check out our products designed to express your originality and look good doing it.

We’re excited to welcome you into our new space. Follow us on @thread_wallets for updates on events, new product launches, and everything happening at our new HQ. Our doors are open—come by and say hello!


Photos from the grand opening:

 

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